Intuitive Weight Control IWC app for iPhone and iPad

Intuitive eating is a simple thing to do. You eat when you’re hungry until you’re satisfied. But because of “scarcity brain”, it may not be an easy thing to do. Scarcity brain is what turns you into a binging maniac when you “go off a diet”.

Scarcity brain is what has you get extra full because you’re worried you wont have food when you get hungry again. Scarcity brain is what makes you need to use food to feel nurtured These are the reasons people gain weight, not because they’re eating intuitively.

Homeostasis is why millions of people are naturally slim. We can train you to tune into your body’s cues of hunger and fullness so you can ignore “scarcity brain”. By creating an in office experience that has you constantly checking in to see how intuitively you are eating, we can retrain you.